Where it lives Editor environment | Inside Adobe Premiere Pro (CEP panel) — docked to your timeline | Built into Premiere Pro as a first-party panel (Window > Assistant) — orchestrates Project panel and Timeline tasks in your open project | Tie |
AI model access Which models power the assistant | Your choice — Claude, GPT, and Gemini for editorial LLM workflows; Kling, Seedance, Veo, Sora, Hailuo, Wan, and 10+ image models via your own Fal.ai key | Adobe Firefly models plus partner models selected by Adobe per request (partner model names not publicly enumerated in Premiere Assistant docs) | Chat Video Pro |
Pricing model License + ongoing cost | $149.99 one-time license (or an optional $24.99/mo Creator Pass) + wholesale AI usage on your own keys (typical editor ~$10/mo) | Included with Creative Cloud during public beta — complimentary daily AI Assistant credits (separate from your paid CC generative credit balance). Post-beta pricing: Not publicly available. | Tie |
Generative video / B-roll AI-generated footage on your timeline | Yes — Studio routes Kling, Seedance, Veo, Sora, Hailuo, Wan, and more through your Fal.ai key; clips land on the active sequence | Premiere AI Assistant beta focuses on organization and assembly, not generative output. Generative video in Premiere is via the separate Firefly integration (CC subscription + generative credits) | Chat Video Pro |
Editorial rough cut AI-assisted story assembly from your footage | Yes — Story Cutter reads your sequence transcript and inserts brief-driven, frame-accurate cuts on the timeline | Yes (beta) — can build a stringout or rough assembly and place organized media on a timeline; versioning, cut-downs, and script/reference-doc workflows not available yet | Tie |
Cost control (BYOK) Who holds the AI billing relationship | Yes — connect your own Fal.ai, Anthropic, OpenAI, and Google keys; pay published wholesale rates with no markup | No — Adobe routes models and billing; complimentary daily beta credits today; future credit consumption after GA not publicly specified | Chat Video Pro |
AI voiceover Text-to-speech narration on the timeline | Voiceover Lab — scripted reads and voice cloning, straight to the sequence (Audio Expansion add-on — $69.99 one-time, requires the $149.99 Base license) | Not in the Assistant beta. Adobe’s text-to-speech is Firefly’s Generate Speech on the web (a separate app, CC subscription + generative credits); Premiere’s own Enhance Speech is cleanup, which Adobe states is not generative and synthesises no new audio. | Chat Video Pro |
AI sound effects + Foley Generated SFX, and sound matched to the picture | SFX Studio — prompt any effect, or Foley mode watches the clip and scores the action (Audio Expansion add-on — $69.99 one-time, requires the $149.99 Base license) | Not in the Assistant beta — but Premiere (beta) has the Generative Media Tool: drag a range, prompt, and it generates sound effects into the sequence (four variations up to 30s, your voice usable as a timing guide). Public beta, on generative credits, model availability varies by region and plan. | Tie |
AI score / music generation Original music written for the cut | Music Composer — describe a vibe or let it read the edit (Audio Expansion add-on — $69.99 one-time, requires the $149.99 Base license) | Not in the Assistant beta, and not in Premiere. Adobe’s music generation is Firefly’s Generate Soundtrack on the web (public beta) — commercially safe instrumental trimmed to the video length, then imported. | Chat Video Pro |
Stem separation Split a mix into vocals, drums, bass, and more | Stem Separation — every stem returns as a real clip on the timeline (Audio Expansion add-on — $69.99 one-time, requires the $149.99 Base license) | No — no native stem separation in Premiere Pro or the Assistant. Enhance Speech de-noises rather than separating, and Generative Extend lengthens audio rather than splitting it. | Chat Video Pro |
Availability Production readiness | Shipping — stable CEP panel with lifetime license updates | Public beta (launched 2026-06-18) — Adobe recommends duplicate projects, not client work; capabilities and credit limits may change | Chat Video Pro |
Platform / OS Where you can run it | Adobe Premiere Pro on macOS and Windows (CEP extension) | Adobe Premiere Pro (beta) on macOS and Windows — same host app as your edit | Tie |
Support model Who answers when something breaks | Independent vendor — Chat Video Pro support + documented BYOK setup; AI providers billed separately | First-party Adobe support through Creative Cloud; single vendor for app + assistant during beta | Adobe Premiere AI Assistant |